Sadly, there are as many ways to get social media marketing wrong as there are to get it right. That's why you need to look out for the top seven stumbling blocks that businesses of all sizes make:
1. Leaving out important social media marketing channels. Although you certainly don't have to take advantage of every social media site, you do have to pay attention to the ones your customers like (and not just ignore them because they are your favorites).
2. Giving up too soon. Even with a good plan in place, it can take weeks or months for your social media marketing campaigns to really "take off." Don't give up too soon.
3. Taking the "spaghetti approach" to generating content. Yes, you need lots of content and postings to succeed in social media marketing, but that doesn't mean you should just throw everything online and see what happens.
4. Posting personal or unrelated social material. Although it's perfectly fine to stay on the lighter side and share a few personal stories here and there, your social profiles should feature a marketing message, rather than a series of rants and stream-of-consciousness ideas.
5. Cashing in their credibility. It can be tempting, once you have a large social following, to start sending third-party ads and offers. It is not worth it to turn off your customer base ... keep those posts to 25% of your total.
6. Treating fans and followers like generic buyers. When followers and customers engage you online, respond to them like people, not generic marketing targets. It only takes a few extra seconds, and you'll benefit from the relationship.
7. Not monetizing social leads. Even though you don't want to blast your followers with endless offers, you need a mechanism for turning contacts into buyers.
Social media marketing doesn't have to be an unsolvable puzzle. Reach out to Compucast and see how we've helped other companies like yours to craft unique messages, build a following, and turn their social accounts into a profitable source of new business.Back to Blog