Google is constantly evolving and this latest change is definitely worth noting. Google is selecting targeted candidates for their "Business View for Hotels Program" where Google Maps is partnering up with Google’s Travel Team to create virtual walk-throughs of different room types and hotel amenities. These videos will help with local search ranking and will enhance your Google Map listing. Plus, they can be embedded into your website!
Take a look at the sample walk-through on this page. As you can see it provides a 360° view different of your property. This sample shows a courtyard, but the Google Travel Team will also take shots of rooms, common areas and exteriors.
If your hotel has not been selected, please contact us at 504.779.5188 and we will be happy to walk you through the process.
Keep on the lookout for our list of additional factors (you can control) to help with local search ranking.