Do you want great reviews? Of Course, every business does. Rave reviews stand out to both consumers and search engines, act as a catalyst for conversations, entice consumers, and can even improve your organic website traffic.
Here are a few tips to help you make that happen.
Make sure your customers are happy. Having happy customers is vital to receiving good reviews. Unfortunately, the ones with a bad experience are the ones who are most likely to leave reviews. Ensuring happiness starts with providing excellence customer service and taking time to truly hear the unhappy clients so you can take steps to correct the problem.
Research the best review sites for your business. With so many review sites online, it can be easy to get bogged down. Researching your brand, your competition, and your industry are key to determine which sites are best suited for you and your industry. Then develop a plan of attack. We can help.
Encourage your customers to leave online reviews if a site allows it. Different review sites have different terms and conditions so you’ll want to review each site’s guidelines. For instance, Google Plus encourages businesses to ask for reviews while Yelp discourages it.
For those sites that allow it, you can solicit reviews by creating a webpage with links to your review sites, posting links to review sites in your e-mail signatures, or just asking your guests!
Keep collecting reviews. Once the reviews start coming in, keep it up. Continuing to rank well with positive reviews over time shows consumers you really care about your customers.
Bad reviews will happen. That’s okay. Too many rave reviews with no negative ones looks suspicious. Turn the negatives into a positive by truly listening your customer and taking steps to correct the problems.