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Promote Your Content: Pay-Per-Click Advertising

Posted on: January 3 2013 | Posted in: Client Help

When promoting your content online, you have several options to get the word out there. You could post a link on Facebook or Twitter. You could share an image on Pinterest with a corresponding link. You could work further to optimize your on- and offsite SEO. You could use StumbleUpon or a slew of industry-specific services that will help you acquire more traffic.

online advertisingLet’s look at just one of these options ... pay-per-click advertising (PPC).

The concept is simple enough. You set a maximum bid that you’re willing to pay, and your advertisement can appear either in ads alongside search engine results or in ad boxes on other websites.

Let’s say you, like many others, choose to advertise with Google. The search engine giant’s awfully good at serving up results that people are interested in, so you know that they’re going to be able to match up ads to the right audience on a fairly regular basis.

You have a few options with Google.

What’s the benefits of your choices?

How PPC Can Help You

Now that you know what it is, why would you choose to use PPC over all of the other options you have of promoting your content?

There are many reasons, but let’s look at a few key strategies.

Pay-Per-Click advertising isn’t a one-size-fits-all sort of marketing effort. You’ll want to make sure that you’re getting the return on investment that you need to make this a profitable method for you, but it can work very effectively in some cases.

Feel free to contact Compucast if you have questions about pay-per-click advertising. We’re here to help.

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