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Using Google Places Reviews to Your Advantage

Posted on: April 30 2012 | Posted in: Client Help

Want to respond to a review of your business on Google Places? Whether you're thanking someone for great feedback or responding to a negative review, it's always good to engage with your clients.

Responding to reviews lets Googlers know that your company is present in the same web space as its customers, and that you're hearing their feedback. A well-written, thoughtful response can make all the difference in what web visitors think of your company. So how do you go about responding to a Google review?

First, locate your business on Google Places. You can do this by Googling the company name and clicking "Maps". If there is a listing for your business, click on it, and you will be taken to your Places page.

Note: You should claim your company page if you haven't already. Claiming your page allows you to edit location info, hours, and even add photos. You will need a Google account to do this.

On your company's Places page, you will be able to see any posted reviews. For example, here's a snippet of Compucast's Places page:

If you've claimed your page, you will see a link below each review that says, "Respond publicly as the owner." Always remember that anything you type here will show up under your business name, so keep it professional, not personal. Google has some good tips for responding to reviews.

Though it can be tempting to argue with someone who has posted a negative review of your business, this is a good time to keep in mind the old saying, "The customer is always right." Everyone will be able to see your response--so use it as an opportunity to show that you are a considerate businessperson who is in touch with customer sentiment.

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