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The Fight Against Bad Backlinks

The Fight Against Bad Backlinks

November 18, 2014 Client Help

For years, SEO companies used black hat tactics to improve rankings for their customers. Their biggest offense was adding links in mass to website directories, non-relevant sites or pages with too many links. This may have helped rankings in the past…
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Google axes Authorship

Google axes Authorship

September 5, 2014 Client Help

Google’s at it again—making changes! This time, they've axed their three yearlong experiment Authorship, Google’s way of allowing content authors to identify themselves for display purposes. This means Authorship results will no…
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7 All-Too-Common Social Media Mistakes Businesses Make

7 All-Too-Common Social Media Mistakes Businesses Make

August 18, 2014 Client Help

Sadly, there are as many ways to get social media marketing wrong as there are to get it right. That's why you need to look out for the top seven stumbling blocks that businesses of all sizes make: 1. Leaving out important social media marketi…
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Why an Empty Blog Does Nothing for Your Business

Why an Empty Blog Does Nothing for Your Business

August 11, 2014 Client Help

For 99.9 percent of the business world, the motivation behind starting a blog is because blogs are great for spreading news, tracking social followers, building your credibility and enhancing your search engine visibility. Unfortunately, an empty …
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Digital Marketing: What are you doing besides SEO?

Digital Marketing: What are you doing besides SEO?

May 30, 2014 Client Help

Search engine optimization – that is, making your site easier to find on Google, Yahoo, and Bing – is undoubtedly one of the most important Internet marketing activities you can undertake. But, for all the targeted traffic that search eng…
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Has your SEO campaign changed with the times?

Has your SEO campaign changed with the times?

May 5, 2014 Client Help

Even though search engine optimization generates more discussion, insight, and speculation than virtually any many other Internet marketing topics, there are still dozens of businesses that are trying to reach the top spots on Google using outdated m…
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Your Facebook numbers are about to tank. Here's why.

Your Facebook numbers are about to tank. Here's why.

March 28, 2014 Client Help

If you’re promoting your brand on Facebook, it’s about to become much more difficult for your fans to see your posts. Word from inside the Facebook headquarters is that organic page reach will be dialed down to a minimalistic one or tw…
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5 ways hotels can take advantage of TripAdvisor

5 ways hotels can take advantage of TripAdvisor

January 31, 2014 Client Help

TripAdvisor saw 260 million unique visitors a month and 80 new contributions (reviews, uploaded photos, etc) every minute last year, and that number is only increasing. If a hotel or any other travel related business like restaurants and attractions …
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Tips for running your Facebook holiday contest

Tips for running your Facebook holiday contest

December 6, 2013 Client Help

As Christmas approaches, many businesses are beginning to launch holiday related Facebook contests. Contests around the holiday season can work really well if done correctly; they can drive traffic to your website, raise brand awareness, engage …
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Social media ROI is hard to measure, but using analytics tools can help

Social media ROI is hard to measure, but using analytics tools can help

December 3, 2013 Client Help

One of the biggest challenges businesses face when getting active on social media channels is how to measure success. If time and money are being invested in social media efforts, then having a way to measure the return on investment (ROI) is importa…
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