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One Thing That Hasn't Changed in SEO

One Thing That Hasn't Changed in SEO

March 29, 2012 Client Help

As you've probably already noticed, search engine optimization – like most parts of the online marketing world – is constantly changing. What seemed like a firm rule yesterday might be a loose suggestion today, and a lot of notions an…
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One Great Reason to Use LinkedIn for Marketing

One Great Reason to Use LinkedIn for Marketing

February 23, 2012 Client Help

LinkedIn is a surprisingly strong tool for a more personalized form of marketing. Like Facebook and Twitter, LinkedIn has become one of those tools that every growing business or self-employed professional should be taking advantage of. Not only d…
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The Good and Bad of Executive Tweeting

The Good and Bad of Executive Tweeting

February 16, 2012 Client Help

Philosophically speaking, Twitter is it amazing invention in that it allows for direct contact between executives, celebrities, and other public personalities to their fans and followers without having to expose something like a phone number or perso…
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Social Media Marketing: Measuring the Right Results

Social Media Marketing: Measuring the Right Results

January 3, 2012 Client Help

Trying to find customers over Facebook, Twitter, and LinkedIn can be something of a Catch-22: you can't make any progress without pouring in a fairly big effort, but it's tough to see exactly how much progress you are making when it can take …
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3 Hidden Values in Online Coupons

3 Hidden Values in Online Coupons

November 7, 2011 Client Help

Online coupons hold a greater value than just the initial sales push. Smaller businesses love issuing online coupons, especially through their mobile websites, because they are a quick and easy way to earn a jump in sales. But, beyond their abilit…
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Top of Google

Top of Google

April 18, 2011 Client Help

Why It's Hard to Make it to the Top of Google on Your Own In certain circles, and most of the web design/online marketing industry, Google represents something of a mystical religion. A very small number of people actually know many of its tru…
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In Online Marketing, Friends are Worth More Than Subscribers

In Online Marketing, Friends are Worth More Than Subscribers

April 13, 2011 Client Help

One of the oldest and most universal rules of online marketing has always been "capture as many e-mail addresses with your newsletters, white papers, and other pages as you can." Generally speaking, that's good advice; the bigger your c…
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Twitter, What Is It Good For?

Twitter, What Is It Good For?

March 4, 2011 Client Help

Facebook is becoming more universally accepted in terms of business applicability, but people have been slower in embracing Twitter. The microblogging (only 140 characters!) social network does not have the sheer size of audience of Facebook, so busi…
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Business Blogging: Knowing What to Say

Business Blogging: Knowing What to Say

February 10, 2011 Client Help

One of the best things you can do for your company’s website is write regular blog entries. Blog posts create additional content for search engines, and your clients also have the opportunity to connect with you in a more personal way. While…
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When Did Your Business Website Get Its Last Oil Change?

When Did Your Business Website Get Its Last Oil Change?

January 3, 2011 Client Help

When your car gets an oil change, you usually get a handy little sticker in the corner of your windshield to remind you of the next time service is needed. Your website may not have come with such a helpful reminder, so let’s take a moment to exami…
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