Latest News

Ask any veteran copywriter online marketer, and they will tell you that the hardest part about business blogging – and online marketing in general – isn’t always in putting the writing and messages together, but generating topics in the first place.

With that in mind, and because your company’s blog can be such a powerful marketing tool if you add content to it regularly, here are seven great blog topics that customers love, and that most business owners and marketers can finish with very little hassle:

1. Any FAQ. By definition, frequently asked questions are things your customers want to know about. Write a post that answers one, and you’ll be rewarded with traffic to your blog and sales on your website.
2. New products and industry news. People love things that are new, so be sure to add updates as they come to your company or industry. Or, if you have commentary on recent developments that can help your customers better understand something, share that, too.
3. New hires or staff changes. Not only does this make your company seem more personable, but it gives buyers a subtle reminder that you’re always growing and changing. Those are both great things to shoot for in your company blog.
4. Discounts. This is probably the easiest topic to add a post about, and you don’t want to do it too often, but throwing coupon codes and discounts on your company blog is a great way to keep readers coming back.
5. Positive customer feedback or reviews. It’s always great to spread good news about your company, and even better if it’s coming from someone who isn’t on your payroll, so be sure to spread the good word when you get some kudos.
6. Links to a news article about your company. For the same reason, any positive press attention is probably worth mentioning on your company blog.
7. A customer spotlight or case study. Showing how you are able to help one person or company is a great way to find another one. The more specific you can be, the more impressed you’ll leave readers.