Search engine optimization has been growing and changing more rapidly over the past few years than probably any other time in their existence. With major updates to Google’s algorithm and the new emphasis on social media, search engines depend not only on a number of links for a site but also user engagement and relationships to determine what searchers want most.
The SEO team from Compucast had the opportunity to interact with search engine marketing industry leaders over the past week at MozCon in Seattle. Not only did the team have the chance to ask in-depth questions and load up on tons of new tools, we also had some fun along the way.
From the Space Needle to the Fisher’s Market, the Compucast team explored Seattle’s beautiful attractions. Apparently, the city is known for rain (so they say!), but we had only beautiful skies for the entire week – especially the day we went to the Needle. Even though the northwest didn’t have spices of southern Louisiana, we also enjoyed the fantastic food in restaurants nearby the market.
During the conference, the team members were able to not only work with the event speakers but also other search engine marketing teams from around the world. Different cities and markets have faced unique difficulties in trying to get websites to rank prominently. Understanding the way that Google and Bing have treated businesses in other markets help to illuminate more of the intent behind search rankings on a global level.
And in case you ever decide to visit Seattle, just know that you can find a Starbucks every 20 feet or so. They’re everywhere!
The Compucast team returned with heads stuffed full of knowledge and with the excitement to help clients get the search rankings they deserve. With holistic tactics that will benefit rankings today and in the future, Compucast is dedicated to helping you create an online presence that helps you grow your business.