Jan
1
Search Engine Optimization Is Still the Focus for 2012
Travel organizations focused more on digital marketing in 2011, according to a survey by Frommers, and will continue to do so in 2012. Social media, web content and mobile are all big priorities in budgeting, but search engine optimization is still the key.
HotelMarketing.com quoted Giles Longhurst from Frommer’s Unlimited as saying about the survey results, “It’s clear that marketers are looking at how content creation and new applications can reach wider audiences, over and above traditional advertising. When we then drilled down and asked organizations what content was most important to them this year, search engine optimization was still by far and away the top priority, followed by high quality destination content and unique content to compliment the SEO strategy.”
Last year, Frommers surveyed a variety of travel organizations including airlines, agents, car rental companies, hotels, insurance agencies, cruise lines, and many others. 70% of all those surveyed said that they planned to increase their digital marketing budgets for 2011 compared to 54% who planned for a similar budget increase in 2010. Of those companies planning budget increases, 68% are spending more on social media, 63% on creating new content, and 50% increase in mobile.
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