Pay-Per-Click Management

Increase conversions. Decrease costs. Track results.

Compucast Web Media provides low-cost Pay-Per-Click (PPC) Management Services along with campaign tracking and performance measurement for our website clients. We have extensive experience in many different industries for optimizing pay-per-click campaigns and providing conversion-driven PPC Management to increase your ROI.

Compucast Web Media has been managing pay-per-click campaigns for its clients since 2001, before most businesses even realized the value of pay-per-click advertising. Our first PPC accounts were with GoTo.com, which eventually became Overture.com, which was later sold to Yahoo. This was long before Google got into the PPC business model.

Compucast continues to increase the revenue of clients throughout the country as well as hotel groups and hospitalty businesses in New Orleans through this form of targeted Internet marketing.

Our PPC Management services take the quality score of each keyword into consideration in order to increase your website conversions and ROI. We track conversions through your website and make changes to your site as needed (which is why our PPC service is only available to website clients).

Whether you can budget $500 or $5000 per month, we will manage your budget professionally and competitively. Our monthly management fee is based on the number of search term phrases managed and your monthly budget. As little as $150 per month can provide these measurable results. Clients can view all statistics and there are no contracts.

Is "Pay-Per-Click" (PPC) right for your business?

• Pay-per-click advertising gives an immediate return on investment; you only pay when a targeted consumer clicks the link to your website
• PPC reaches very targeted consumers based on keywords relevant to your business
• Campaigns can be geo-targeted and focused
• PPC advertising is extremely flexible–Keywords and ads can be adjusted, added or deleted based on what works best. This means your costs per click will eventually get lower with continued management
• Results are measurable

Our Process

• We work with you to develop an initial set of keywords to target with your pay-per-click campaign, and research and recommend additional keywords that we feel will help you reach your target audience.
• We determine the budget for each keyword phrase based upon cost-per-click metrics and in concert with your website’s natural SEO for the phrase.
• We write creative ad text for each key term, setting up multiple ads for each group of related keyword phrases, and continuing to improve upon them based on their success.
• We continually monitor your account to optimize and improve its results.
• We provide brand coverage.
• We continually review your website analytics.

Read our article "Search Engine Optimization is Still the Focus for 2012"