Search Engine Marketing

Targeted SEO. Quality Targeted Traffic. Increased Conversions.*

Compucast Web Media’s developers and SEO specialists have over 3 decades of combined experience designing sites with SEO in mind and delivering results. We continue to stay on top of the most recent research in the field — attending, researching and giving seminars on the subject.

SEO is not the ability to "trick" search engines into ranking your business highly through strategic placement of keywords. Search engine algorithms are constantly evolving. Their goal is to provide their visitors with the most relevant sites available. Our goal is to make sure the search engines see your site and know it is relevant.

This requires both on-page and off-page optimization — factors used to determine your web site’s popularity and relevance.

Read our article "Search Engine Optimization is Still the Focus for 2011"

SEO During Development

Many web designers do not optimize a web site as it is created. However, the layout, coding, and wording of your site contribute an important part in the on-page optimization of your site.

Compucast Web Media takes all of this into consideration in the process of your site’s development, ensuring it is search-engine friendly from the beginning (which is why we only provide SEO services to our web site clients.)

For example, loading time is a factor that must be considered. It is affected by page layout and coding as well as the compression of images used during the design process.

NOTE: having a #1 site will not help you if your site is hard to navigate or visitors are not encouraged to convert. By keeping the results you are trying to achieve in mind during development, your likelihood of success in the natural search engine rankings will increase.

New Orleans Hospitality SEO

It’s important for your New Orleans hospitality business to be seen when visitors are searching for New Orleans hotels, restaurants and attractions.

With a team of 4th generation New Orleanians who love the city and have promoted its positive side to visitors for decades, no other web company can offer what Compucast provides to its clients — recommendations and links from targeted relevant sites that will increase your traffic and drive conversions and sales!

Learn more about our Hospitality Services.

Cautionary Notes

• Your web site may be perfectly optimized, but it must be kept up to date with relevant content of interest to your target market.
• Unless search engine visibility is not important to your business, it is important your site not be ignored or it will lose its relevance to visitors who want to see fresh content.
• You may receive emails from people saying they cannot find you in the search results. Ignore these automated emails — they write everyone, even #1-ranked web sites. Call us at any time if you have any questions.
• Ignore emails from anyone who offers to submit your web site to hundreds of web sites. This is an outdated method that could get your site banned in the search results.
• SEO is meant to attract people to your website. Once there, you must be sure to reply to them and turn them into your clients. This is helped by an attractive, user-friendly web site, but it ultimately depends upon you.
• Legitimate, proper SEO of your web site cannot be taken away for nonpayment of recurring fees. If a company can take away your rankings … they are not providing real SEO.
• Avoid developing a site completely in flash unless it is also developed in another format allowing search engines to index and view each page.

Compucast only provides ethical, white-hat SEO, carefully following all search engine webmaster guidelines, and focusing upon the web site and its value to your target market.