Compucast Social Media Marketing

Compucast Social Media Marketing Understand it. Use it.

We don’t just talk about Social Media, we help you understand it so it brings POSITIVE RESULTS!

• Do you know why Social Media is the new buzzword in marketing circles?
• Do you know how your business can best take advantage of it?

It’s important not to create social media accounts such as Facebook and Twitter until you understand why it matters and how best to manage it to best reach your business goals.

Social media allows you to interact with consumers on a personal level. A supportive strategy and consistent effort will positively influence potential customers and impact your online reputation.

Not only are people spending significant amounts of leisure time on websites like Facebook, Twitter and YouTube, but they are also getting advice and making decisions about the way that they will spend their money. Travelers look for hotel recommendations, diners are looking for great restaurants, and website users are sharing their opinions with one another. Businesses must find a way to engage people in this space.

Any marketing strategy must now seek to engage customers, encouraging them to share their experience through review sites and online communities. Only those who are engaged in the process and use it as an extension of their customer service department can reap the most benefit.

Read our article "Social Media the Bare Minimum".

Full Managed Social Media

Don't have time to manage your business's social media accounts? Our highly talented Social Media Experts can manage all of your social media outlets. We will post informative, engaging, on-time updates within your accounts that will increase your followers and focus attention on your business goals.

Here's what we can do:

• Daily Facebook updates
• Daily Twitter updates
• Daily Google Plus updates
• Email Marketing Campaign Management
• Online Advertising Management
• Customized Social Media Pages to Reflect Your Branding

Blog

It’s important not to let the current focus upon Social Media steer you away from your web site’s blog It is arguably the single most powerful tool available to reach out in a personal way to your consumers. Posting weekly entries with upcoming events and news can build a loyal following.

A study by HubSpot of 1,531 customers (mostly small- and medium-sized businesses) showed those with blogs received 55% more visitors, 97% more inbound links, and 434% more indexed pages. (795 businesses blogged; 736 did not.)

When used correctly, your blog is an important adjunct to your SEO efforts. We will show you how to take best advantage of your blog and how to ensure it brings results!

Facebook

As of this writing, Facebook has over 500 million users, so it is a natural way to promote your business online. Your presence on Facebook allows you to connect with potential consumers while sharing your staff’s personality and rolling out the red carpet.

People will be looking for your business on Facebook, so you must make it easy for them to find you. Your Facebook profile must engage and interact, not just announce specials or promotions. It must reinforce your brand. In addition, your Facebook page is visible to search engines, so it is just as important that it be attractive as it is for your web site to be impressive.

Although we recommend this be handled on the property level, Compucast can show our web site clients tools that can be used to manage interaction with potential clients efficiently and effectively and guide you through the process. Should you need additional help, just let us know.

There are many examples of very large companies who have not handled this as well as they could have. Here is an example of a situation where social media could have been used to create positive conversation about the brand.

YouTube

Harness the power of video! The number of consumers who view videos (both online and through their mobile phone) when making purchase decisions is growing.

Create a video that will appeal to your target market and host it on You Tube. Not only will a link from YouTube increase your SEO due it’s authority within Google, the video itself will be attractive and influential to viewers if done well. In addition, you can share your videos across other social media channels such as Facebook.

Just be sure to keep your content conversational and not too stiff. Also be sure it contains resourceful information of interest to your target market.

Compucast will help you set up a video for your business and guide you through the process. We will then embed it into your web site, ensuring it is featured prominently to bring you optimum results!

Contests

Compucast can help you set up integrated marketing campaigns within all of your social media channels, creating branded interactive contests, giveaways, etc. that can be spread virally within the social web.

We can show you what types of contests have worked well and how to make sure Facebook, Twitter and YouTube visitors will not only view it, but share it with their friends.

Social Media Training

Compucast Web Media combines its expertise with emerging technologies and experience with online marketing success to layout a Social Media strategy that can be easily implemented to achieve your business goals.

We recognize the fact that you can better represent the personality of your business than any other company can. Should you desire to manage this on your own, Compucast will help guide you through the process by making recommendations and showing you how to best implement the strategy decided upon.

Although this will realize cost savings, it will require that someone in your business is assigned to ongoing management of the campaign.

Our proactive approach will include training on how to interact with potential customers, how to follow up with existing customers, how to improve brand awareness and manage your online reputation, and recommendations for creating messages that will be shared.

Social Media Statistics You Need to Know

In the World Travel Market 2010 Industry Report, 1,000 holiday travelers in the UK shared their planning process and to what extent they were influenced by social media.

• 36% of travelers surveyed said they used social media in planning their 2010 summer vacation.
• 24% said they would use social media in 2011, with another 28% saying that they might use it next year (a potential 52% of all surveyed travelers).
• Of the travelers that used social media, more than a third (35%) changed their choice of hotel.
• TripAdvisor was the number one influencer for 80% of travelers between the ages of 55-64 years old.
• Facebook was the number one influencer for 52% of travelers between the ages of 25-34 years old.

Conclusion: While social media is not the only determining factor for the surveyed set of travelers, it was influential to those who did use it. Also, many travelers are curious about social media and may rely on it for future travel plans.