Compucast Social Media Marketing

Compucast Social Media Marketing Understand it. Use it.

Your customers are talking, and WE want to help YOU join the conversation!

• Social Media; I’ve heard the term, but what does it mean to me, or my business?

HOLD THE PHONE! It’s important to not create social media accounts such as Facebook and Twitter until you understand why it matters and how you can best utilize these tools to deepen your relationships with existing & potential customers.
Social Media has been defined as “a group of Internet-based applications that build on the ideological and technological foundations of the Web, and that allow the creation and exchange of user-generated content." Simply put, it’s a world that revolves around the personal needs of people, a place that thrives on authentic connectivity. It’s not about radio ads, or television spots. It’s not about billboards, or newspaper articles. This new world is one that operates in direct opposition to the fundamentals of traditional push marketing.
To put it another way, the rise of social media means that the days of broadcasting your business’s message have been marginalized. Today’s economy no longer rewards the wall flower as much as it thirsts for businesses that are going to join the party and work the room! Consumers find no shortage of companies yelling at them from the sidelines for their loyalty. Trust isn’t cultivated in this was, and trust is the very lifeblood of Social Media. It’s time for your business to do away with the idea of gaining ‘contacts’, and start focusing on making CONNECTIONS!

• Facebook, Twitter, Pinterest, Youtube?

There are plenty of tools available in the way of social media, but they are ill effective without the SKILLS to employ them. Social media allows businesses to interact with consumers on a personal level. A supportive strategy and consistent effort will positively influence potential customers and impact your online reputation. Today’s sales aren’t so much the byproducts of selling as they are the byproduct of building RAPPORT.

• So what, all play and no work?

People are not just spending significant amounts of leisure time on websites like Facebook, Twitter and YouTube. They are also searching for advice and making buying decisions based on their personal online interactions. Travelers look for hotel recommendations, diners are looking for great restaurants, and website users are sharing their opinions with one another.  Businesses must find a way to elegantly engage people in this space.

Any marketing strategy must now seek to engross customers, encouraging them to share their experience through review sites & online communities, to participate in a culture designed by none other than you!  (Don’t worry; we’ll be there with you every step of the way.)

• What if this whole Social Media thing is just a passing fad??

Everyone loves facts and figures! Check out these 2012 stats:

• 66 percent of online adults are connected to one or more social media platforms

• 50 percent of social media users say they check in to their favorite networks first thing in the morning

• 45% of social media users are at least ‘somewhat’ comfortable providing credit card details through social media channels

• By 2015 brands will be generating 50% of their web sales through social media and mobile platforms with a projection of $30 Billion

• I’m convinced!! Tell me more!!

Our highly talented Social Media Experts can manage all of your social media outlets. We will post informative, engaging, on-time updates within your accounts that will increase your followers and focus attention on your business goals.
Here's what we can do:

• Daily Facebook updates

• Daily Twitter updates

• Daily Google Plus updates

• Email Marketing Campaign Management

• Online Advertising Management

• Customized Social Media Pages to Reflect Your Branding

• Create a mobile version of your company website

• More details please!!

Blog

It’s important not to let the current focus upon Social Media steer you away from your web site’s blog It is arguably the single most powerful tool available to reach out in a personal way to your consumers. Posting weekly entries with upcoming events and news can build a loyal following.

A study by HubSpot of 1,531 customers (mostly small- and medium-sized businesses) showed those with blogs received 55% more visitors, 97% more inbound links, and 434% more indexed pages. (795 businesses blogged; 736 did not.)

When used correctly, your blog is an important adjunct to your SEO efforts. We will show you how to take best advantage of your blog and how to ensure it brings results!

Facebook

As of this writing, Facebook has over 850 million users, so it is a natural way to promote your business online. Your presence on Facebook allows you to connect with potential consumers while sharing your staff’s personality and rolling out the red carpet.

People will be looking for your business on Facebook, so you must make it easy for them to find you. Your Facebook profile must engage and interact, not just announce specials or promotions. It must reinforce your brand. In addition, your Facebook page is visible to search engines, so it is just as important that it be attractive as it is for your web site to be impressive.

Compucast can guide our web site client’s through the process of employing tools used to manage efficient & effective interaction with potential customers.

There are many examples of very large companies who have not handled this as well as they could have. Here is an example of a situation where social media could have been used to create positive conversation about the brand.

Facebook statistics 2012 

• In February 2012 Facebook had 850 million users
• Facebook accounts for approx 26% of referral traffic (according to Shareaholic study)
• Of the 850+ million Facebook users, 31% check in more than once a day
• 63% of Facebook users have deleted people from their friend lists (up from 56% in 2009)
• 44% have deleted comments others have made
• 37% have untagged themselves from photos

Young adults and women are more likely to unfriend people (67% women vs 58% men)

YouTube

Harness the power of video! The number of consumers who view videos (both online and through their mobile phone) when making purchase decisions is growing.

Create a video that will appeal to your target market and host it on You Tube. Not only will a link from YouTube increase your SEO due it’s authority within Google, the video itself will be attractive and influential to viewers if done well. In addition, you can share your videos across other social media channels such as Facebook.

Just be sure to keep your content conversational and not too stiff. Also be sure it contains resourceful information of interest to your target market.

Compucast will help you set up a video for your business and guide you through the process. We will then embed it into your web site, ensuring it is featured prominently to bring you optimum results!

Youtube Statistics 2012

• In 2011, YouTube had more than 1 trillion views* (video playbacks).
• 60 hours of video are uploaded to YouTube every minute. This number was only “48 hours” a couple of months ago.
• Over 4 billion YouTube videos are viewed a day up from 3 billion so the new channel based layout seem to be doing well for YouTube.
• Over 3 billion hours of video are watched each month on YouTube.

Contests

Compucast can help you set up integrated marketing campaigns within all of your social media channels, creating branded interactive contests, giveaways, etc. that can be spread virally within the social web.

We can show you what types of contests have worked well and how to make sure Facebook, Twitter and YouTube visitors will not only view it, but share it with their friends.

Social Media Training

Compucast Web Media combines its expertise with emerging technologies and experience with online marketing success to layout a Social Media strategy that can be easily implemented to achieve your business goals.

We recognize the fact that you can better represent the personality of your business than any other company can. Should you desire to manage this on your own, Compucast will help guide you through the process by making recommendations and showing you how to best implement the strategy decided upon.

Although this will realize cost savings, it will require that someone in your business is assigned to ongoing management of the campaign.

Our proactive approach will include training on how to interact with potential customers, how to follow up with existing customers, how to improve brand awareness and manage your online reputation, and recommendations for creating messages that will be shared.

Social Media Statistics You Need to Know

In the World Travel Market 2010 Industry Report, 1,000 holiday travelers in the UK shared their planning process and to what extent they were influenced by social media.

• 36% of travelers surveyed said they used social media in planning their 2010 summer vacation.
• 24% said they would use social media in 2011, with another 28% saying that they might use it next year (a potential 52% of all surveyed travelers).
• Of the travelers that used social media, more than a third (35%) changed their choice of hotel.
• TripAdvisor was the number one influencer for 80% of travelers between the ages of 55-64 years old.
• Facebook was the number one influencer for 52% of travelers between the ages of 25-34 years old.

Additional Statistics:

Mobile Statistics

• The number of smartphones shipments is expected to be almost one billion in 2015
• Smartphone sales (globally) are expected to increase by 25% from 472 million in 2011 to 630 million in 2012
• 53% of American cellphone (mobile) users now have a smartphone
• 38% of people who use social media on mobile devices cite general browsing as their main activity

Social media for business statistics 

• Only 26% of businesses frequently include calls to action in their tweets – 49% never include a call to action
• Only 23%  have used Twitter to promote a social-only deal, such as a coupon or discount available only to Twitter users who click the link
• 29% of brands on Facebook have offered deals within the channel
• People were 25% more likely to buy a product they would be proud of if it had social buttons placed next to it, but 25% less likely to buy a product they would be embarrassed of if it encouraged them to like or tweet about it (by having social share buttons nearby)
• 70% of business ignore complaints on Twitter
• 83% of people who complained on Twitter liked or loved a response by the company
• 58% of businesses saw a drop in marketing costs by moving to social marketing
• 72% of marketers handle social media themselves, the rest outsource
• 78% of women are happy to share what brand they prefer, compared to 74% of men

Pinterest statistics 2012

• In February 2012 Pinterest had 10.4 million users
• Pinterest is retaining and engaging users 2-3 times better than Twitter was at a similar time in Twitter’s company history
• 80% of Pinterest’s user base are women, 60% have attended at least some college, 25% have a bachelor’s degree or higher, and the average household income is between (US) $25k – $75k
• Pinterest accounts for about 3.6% of referral traffic (according to Shareaholic study), compared to 3.61% for Twitter
• Over 80% of Pinterest pins are ‘repins’ (content already pinned being repinned by users)
• 30% of Pinterest users are between 25-34 years, 25% 35-44 & 17% 18-24 years old
• American users of Pinterest spend an average of 1 hour 17 minutes on the site
• Australian visitors to the site have doubled over the past couple of months to nearly 400,000 visits per week
• 50% of users have kids

Twitter statistics 2012

• In February 2012 Twitter had 500 million registered users (approx. 200m active)
• Twitter accounts for approx. 3.61% of referral traffic (according to Shareaholic study)
• 36% of Twitter users tweet at least once per day, with an average visit time of 11:50 minutes
• Twitter users send 175 million tweets each day
• 64% of users access Twitter via twitter.com
• The top three countries on Twitter – USA (108 million), Brazil (33 million) and Japan (30 million)
• $259 million is Twitter’s projected ad revenue in 2012
• 1 million accounts are added to Twitter every day

LinkedIn statistics 2012

• In February 2012 LinkedIn had 135 million users
• LinkedIn accounts for about 0.20% of referral traffic
• American users spend an average of 17 minutes on the site
• 50% of LinkedIn users have a bachelor’s degree or higher
• There are 2 million companies on LinkedIn

Google+ statistics 2012 

• In February 2012 Google+ had 90 million users
• Google+ accounts for about 0.22% of referral traffic
• American users spend an average of 6 minutes on the site
• Just 29% of Google+ users are female
• 44% of Google+ users are single
• The top ten countries using Google+: USA (31%), India (14%), Brazil (5%), UK (4%), Canada (2.5%), Germany (2%), Indonesia (1.8%) and Italy, Mexico and Spain (1.7%)
• The top occupation is student (20%)
• The Google+ button is served more than 5 billion times each day

 

Conclusion: The time to get social is now! As the reach of the web expands, so must we expand our capacity to think like small town business owners in a global economy. Platforms will eventually change, there will always be another ‘Facebook’ waiting around the corner, but relationships built on trust and personal interest will follow you whichever way the tide turns. Join the crowd, make connections. The days of ‘customers’ are long gone. We’re here to help you create raving fans.

Stick with us, and you’ll never be the last one to arrive to the party. Now let’s start working the room! Contact a Compucast representative today!